Sitting In Traffic? Take Advantage of the Opportunity to Drum Up More Business!
Most people spend plenty of time sitting in traffic, stuck at the lights or just waiting for traffic to move. There isn’t a whole lot to do while you’re sitting there, but in just a few seconds or a minute, chances are you do check out the cars in front of you – and their personalized license plates and bumper stickers. The funny ones are particularly eye catching. And they all have a larger influence on you – and the other people who are reading them – than you probably realize. As a business owner, you can take advantage of this opportunity, too!
Getting some bumper stickers advertising your business could be a great way to give your business a boost! You could print your website url, business name, or something cute and witty on bumper stickers and put them on your vehicle to get attention when you’re sitting in traffic. When the vehicles around you are stuck in traffic, they might jot down your website. But even if they don’t write it down, chances are they will remember it in the future.
Of course, catching their attention is the key. Your bumper sticker needs to jump out and be seen. Here are some things you should consider to make your bumper sticker eye catching:
*Color- Obviously you don’t want to go crazy here, but it definitely needs to stand out.
* Your Brand – You definitely want your bumper sticker to reflect your brand. You want to be instantly recognizable. Think about how McDonalds and other businesses command instant attention with their branding.
* Positioning – Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don’t mix it in with other bumper stickers where it will lose its impact.
* Easy To Read – Make your bumper sticker easy to read. Use a simple large font. Be sure you can see it and read it from a car length away.
* Make It Memorable – You want people to remember your bumper sticker. So use what you can to make it memorable. This could be a catchy saying. Perhaps it is a great url. Or it could even be good use of contrast that catches attention.
Suppose you live in a city with a population of about 200,000. If your vehicle-and your bumper sticker-sat at each of four traffic lights for a few minutes each, how many people do you think might be exposed to your business? Even though those people may not remember your message immediately, you’ve planted a seed. Later they may think about you and your business and they could become your next and newest customer.
Later, something may trigger their recall. It could be an advertisement or someone talking. It might be something seemingly unrelated. In any event, when they remember your bumper sticker, you might just land a new customer.
About the author: Buck Thompson recommends bumper stickers as a clever marketing strategy that can broaden your reach through stickers.